It was time, particularly for man but also for woman, to start being concerned about their physical freedom. That is to say: shopping, strolling, doing adventure tours, dancing, attending fashion shows, going to the playground with the kids… Simply all activities performed by the modern woman of today – without feeling constantly restricted by a large handbag; without having to pay continuously attention to it in order not to get the precious thing stolen or forgotten. These days should be gone!
I have personally faced this problem during my recent vacation in South America. My bag, much too expensive, wasn’t only exhausting to carry in the heat – no – I was most of the time deeply ashamed to show it to those poor people there. At that moment I regretted not having packed my belt bag (unfortunately ugly as well).
So I decided to buy one on the spot. No chance. It was the same disaster as in Germany. There were only two or three completely unattractive models to be used at most for a walk in the woods and hidden under the clothes. I consequently decided to change that and sat up “Syre Company” with my partner.
Our intent is to refresh the image of the belt bag. It has to fulfil various functions (6 in 1), to be adapted to any occasion/style and to be meant for women, men and children as well.
The days of bumpy pants pockets because of the purse are over, so the time of frantic pockets grips, looking for the mobile phone. The trendy and pure belt bag is now the solution to find quickly our personal stuff.